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For Families, Athletes & Athletic Departments

MORE THAN AN ATHLETE. A BRAND. Does your family have a strategy to claim what's already yours?

From small-town Louisiana to professional courts in Greece — 12+ years turning athletes into pros, D1 players, and NIL deal earners. Now I help families build the brand that gets their athlete paid, noticed, and positioned for life beyond the game.

12+

Years Developing Athletes

2

Pro Athletes Produced

D1

Athlete Trained & Rostered

$17M

Louisiana NIL Market

🏆 State Champion
🎓 3 College Degrees
💻 UX/UI Certified — U of Minnesota
📖 Published NIL Author
📺 Voice of the Coast Featured Guest
🥖 Subway NIL Deal Secured
⚖️ ABA Pro Referee
🏅 NIL Certified — Front Office Sports
$2.5B Projected NIL Market 2025–26 Source: Opendorse Annual Report
$17M Louisiana NIL Deals 2024/25 Source: Louisiana Legislature
427 Louisiana Athletes in NIL Deals Source: Louisiana Legislature
5.3x More Income With Representation Source: Opendorse Annual Report
The Reality

MOST ATHLETES START TOO LATE.

Many student-athletes wait until college to think about NIL, branding, and visibility. By then, others already have stronger social presence, clearer personal brands, sponsor relationships, and audience trust. The window opens early — and closes fast.

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Confused About NIL Rules

What can my athlete do? What's off-limits? Most families don't know until it's too late.

Don't Know When to Start

NIL isn't just for college. Athletes who build early have a massive advantage.

Worried About Compliance

One wrong deal can cost eligibility. Families need expert guidance, not guesswork.

No Brand Strategy

Talent alone isn't enough. Athletes need a personal brand that attracts sponsors.

Laila Thomas — Subway NIL Deal
✅ Real Deal. Real Results.
Client Success Story

THE FIRST SUBWAY NIL DEAL IN THE DISTRICT

"I am honored and humbled to announce that I am the first athlete in my local district to receive a NIL endorsement deal from Subway!"

— Laila Thomas, Multi-Sport Student Athlete

Laila plays volleyball, basketball, and softball. With the right strategy she became the first student athlete in her local district to land a corporate endorsement. Talent was never the question — strategy was the answer.

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The ECHO Legacy

FROM JUNIOR HIGH TO PROFESSIONAL COURTS

Makye Richard
Trained Since 2013

Makye Richard

🌍 Professional — Greece 2026

Taylan Grogan
Trained Since 2013

Taylan Grogan

🏀 ADS Sentinels — The Basketball League

"Me and Tay started here. I would definitely recommend!!"
Makye Richard
Makye Richard
Professional Basketball Player — Greece 2026
Student Athlete Development

BERWICK HIGH SCHOOL TO D1 — NICHOLLS STATE #22

Zane Griffin — Coach Grimm top left

Tournament Champions — ECHO Training

Coach Grimm pictured top left

Zane Griffin — Nicholls State #22

Zane Griffin — #22 Nicholls State Colonels

🎓 D1 Walk-On — Made the Roster

Athletes With Representation Earn 5.3x More.

One strategy session changes the trajectory. Book yours today.

Book Strategy Session → Bring Workshop to School →
As Featured On

VOICE OF THE COAST

Featured Author Interview

Voice of the Coast

Jermaine Grimm, author of NIL: Compliance & Wealth Generation, comes to the studio to discuss the ebook and NIL strategy for student athletes and families.

Watch Interview →
The System

THE ECHO NIL FRAMEWORK™

A strategic system designed to turn athlete visibility into real opportunity.

E
Exposure
Build visibility in your sport, school, and community before the recruiting window opens.
C
Content
Create strategic content that builds trust, showcases character, and attracts the right brands.
H
Hype
Generate real engagement, community awareness, and momentum around your athlete's brand.
O
Opportunities
Turn attention into sponsorships, partnerships, and NIL deals that create lasting wealth.
How We Help

CHOOSE YOUR PATH FORWARD

The Process

HOW IT WORKS

01

Download Free Guide

Get the 7 NIL Mistakes guide and learn what's costing athletes opportunities right now.

02

Book Consultation

Schedule a 60-minute 1-on-1 strategy session tailored to your athlete's sport, level, and goals.

03

Build Your Brand Plan

Walk away with a custom NIL brand strategy, 30-day action plan, and sponsorship roadmap.

04

Stay Ready

Ongoing support, workshop access, and advisory services to keep your athlete positioned for deals.

Verified Credentials

THE LOUISIANA NIL MARKET IS $17 MILLION.

427 Louisiana athletes. 102 registered agents. Only a handful with Jermaine's level of certification, lived experience, and proven results.

Front Office Sports NIL Certification

Front Office Sports × Instagram × Facebook

Athlete Marketing Essentials: NIL Certification

University of Minnesota UX/UI Certification

University of Minnesota — 24 CEUs

UX/UI Boot Camp Certification

🏅
NIL Certification — Athlete Marketing Essentials
Front Office Sports × Instagram × Facebook
Nationally recognized NIL credential covering athlete safety, personal branding, content creation, sponsorships, and monetization.
Earned & Verified
⚖️
Louisiana Athlete Agent Registration
Louisiana Department of Justice
State-registered to legally represent student athletes in NIL deals. Authorized to negotiate contracts and earn commissions.
Registration In Progress
📖
Published NIL Author
NIL Compliance & Wealth Generation — 100+ Pages
The most complete NIL guide for student athletes and families — compliance, branding, sponsorships, and wealth strategy.
Published & Available
🎓
Academic Degrees — Business & Sociology
Carson-Newman University × Southern University Shreveport
B.S. Business Administration + Business Management & Sociology. Academic foundation behind every brand strategy and deal structure.
Degreed Professional
💻
UX/UI Design Certification
University of Minnesota — 24 CEUs
Certified in User Experience & Interface Design — applied directly to building athlete brands and digital presence that converts.
Certified — U of Minnesota
12 Years Proven Track Record
ECHO Basketball Training — Louisiana
2 professional players. 1 D1 walk-on. 1 first-in-district Subway NIL deal. No certification manufactures what 12 years of results builds.
12+ Years of Receipts
Every Angle of the Game

PLAYER. COACH.
PRO REFEREE.

Most consultants understand branding. Jermaine understands the game from every seat in the arena — as a player, a coach, a trainer, and a certified professional referee.

⚖️
ABA Professional Referee
Certified at the professional basketball level
🏀
Thibodaux Referee Association — 12 Years
Over a decade of officiating experience
🌟
Tip-Off Classic — Selected Referee
1 of only 90 referees chosen nationwide
Tip-Off Classic
1 of 90 Selected Nationally
Jermaine Grimm — N.I.L. Brand Strategist
FOCUS·PLAN·EXECUTE
JAG Louisiana

JAG Louisiana — Jobs for America's Graduates

Your Strategist

JERMAINE GRIMM

I grew up in Patterson, Louisiana — a State Basketball Champion who earned basketball scholarships to both Southern University Shreveport and Carson-Newman University, where I also competed on the Track & Field team.

I've served as a high school teacher, JAG Certified Instructor, and ran a Chess Club with 45 student athletes. I've also served as an ABA Pro Referee, a published NIL author, and a trainer who has watched his athletes go from junior high gyms to professional courts overseas.

Now I take everything I know — the academics, the athletics, the strategy — and put it to work for your family, your athletes, and your program.

State Basketball Champion
Basketball & Track Scholarship — Carson-Newman
Basketball Scholarship — SUSLA
B.S. Business Administration
UX/UI Certification — U of Minnesota
JAG Certified Instructor
Chess Club — 45 Student Athletes
ABA Pro Referee — Tip-Off Classic
NIL Compliance & Wealth Generation
$37 100+ pages · Instant Download
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The Free Guide

GET THE FREE NIL GUIDE

Enter your email and get instant access to The 7 NIL Mistakes That Cost Student Athletes Opportunities — completely free.

  • The 7 NIL mistakes costing athletes real deals
  • NIL compliance rules that protect your eligibility
  • How to build a personal brand that attracts sponsors
  • Social media strategy for scholarship & deal attention
  • Your 30-day NIL action plan to start today

Get Instant Access — It's Free

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The 60-Minute Strategy Session

EVERYTHING WE COVER TOGETHER

01

NIL Rules & Eligibility

Exactly what your athlete can do based on their school, division, and state — no guesswork.

02

Personal Brand Audit

We review their online presence and identify what sponsors look for — then show you how to close the gap.

03

Sponsorship Readiness

What brands are realistic right now? What unlocks bigger deals? Honest assessment, clear path forward.

04

Social Media Strategy

Which platforms, what content, how often — built around your athlete's sport and personality.

05

Monetization Roadmap

Camps, merch, local deals, national partnerships — the right revenue streams for where your athlete is now.

06

30-Day Action Plan

Walk away with specific written next steps. Real actions, real momentum, starting immediately.

Jermaine Grimm

CLAIM YOUR SPOT

Fill out the form and Jermaine's team will reach out within 24 hours to confirm your session and send your payment link. Spots are limited — every client gets focused, personalized attention.

60-min 1-on-1 NIL strategy consultation
Personalized NIL brand assessment
Sponsorship readiness breakdown
Custom 30-day action plan
Follow-up resource guide via email
Strategy from someone who has actually done it
NIL Strategy Session with Jermaine Grimm

Request Your Consultation

We'll confirm your spot & send payment details within 24 hours.

YOU'RE ON THE LIST!

Jermaine's team will contact you within 24 hours to confirm your session and send payment details.

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YOUR ATHLETE'S OPPORTUNITY
WINDOW IS ALREADY OPENING.

The NIL era is here. The question is whether your athlete will be ready when it matters most.

"MASTER THE GAME. BUILD THE BRAND. LEAVE A LEGACY."
— Jermaine Grimm | N.I.L. Brand Strategists × ECHO Basketball Training
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